Pretty much the worst thing you can do to yourself, and your book, is talk about it before you’ve finished writing it. The temptation can be strong, especially in the early stages when you’ve got this brilliant idea that excites you and keeps you up at night. Resist, resist, resist. Later, when much of it is under your belt but no-one else has seen evidence of its existence, it can difficult not to mention something that is such a vital part of your life. Before you do, prepare a succinct give-nothing-away answer to the question ‘what’s your book about?’ Never,…
